Get the Blueprint

How to build passive income that pays you every month and makes work optional.How to buildpassive income thatpays you every monthand makes work optional.

The step-by-step system behind Matt Ketterman’s 75 investments paying him $50,000 a month, while working less than 4 hours a week.*

Start building my freedom $8,982 value $250 · one-time

Instant access · [GUARANTEE]

Start with an IRASee the deals that lost money90-day plan included

*Matt’s personal results and time commitment. Not typical, not guaranteed; time varies with the number of deals. Some of his deals lost money, and the course shows those too.

The track record behind the system*

75income-producing deals
$50K/moin passive income*
14 yrsof real deals, good and bad
<$100Kin the bank when he started
Be honest with yourself

You built a good life. So why does it still depend on you showing up?

  • 1

    You’re there, but you’re not there.

    At the game with your phone in your hand. At dinner with one eye on the inbox. The 50–60 hour weeks pay for the life, and quietly cost you the moments you built it for.

  • 2

    Your money works. It just doesn’t pay you.

    Your 401(k) and IRA statements rise and fall like a yo-yo, then pile up on the counter and into the trash. Big number on paper. Zero deposits in your account.

  • 3

    “Retire at 65” is a long time to wait.

    That plan asks you to hand over your best, most energetic decades and hope there’s something left. By then, your kids may already be grown.

If you stopped working tomorrow, how many months would your bills stay paid? For most high earners, the honest answer is “a few.” There’s a way to make it “forever.”
Picture it

Imagine a Tuesday when work is optional.

Not retired. Not rich-and-bored. Just free to choose, because the bills are already handled.

No alarm, no dread.

You wake up and nothing is waiting for you that you didn’t choose. The mortgage is covered. So are the groceries.

You’re in the stands with your phone in your pocket.

You’re present for the moments you used to buy with 60-hour weeks.

You open your statement, and it’s not a pile to ignore.

It’s a list of deposits. Every line is an investment working so you don’t have to. If you want to work tomorrow, great. If you don’t, you don’t have to.

Example deposits
Apartments II+$1,250
Debt Fund+$1,333
Medical Bldg+$6,667

That isn’t a fantasy. It’s what happens when your monthly passive income passes your monthly expenses. The Wagon Wheel is the plan to get there.

I want that Tuesday

Instant access · Watch at your own pace

The mindset shift

Stop asking “what am I worth?” Start asking “what does it pay me?”

Financial freedom isn’t a net worth number. It’s the day your monthly passive income is bigger than your monthly expenses, and the life you want is paid for whether you’re working or not.

Net worth thinking $1.2M Income: $0 / month

“I have $1.2M.”

Looks impressive. Still have to show up Monday.

Cash flow thinking $ +$X / month

“It pays me $X a month.”

Every dollar has a job, and it sends you a paycheck.

Meet your guide

In 2012, Matt was exhausted, running on 60-hour weeks, with less than $100K in the bank.

Matt Ketterman
Matt Ketterman12 years building a $10M flooring business. 14 years building his wheel.

He’d spent 12 years building a $10M flooring business, and it owned him. The developers he sold carpet to seemed calm and at ease. They had something he didn’t: money that worked without them. So he asked what they were doing, and whether he could invest alongside them.

The minimum was $100,000. He didn’t have it in cash, so he used a self-directed IRA. That first deal was the first spoke on his wheel.

Then it started sending income back. He put that income into the next deal, and the next. Each one made the wheel turn a little faster, and the checks kept coming whether he was at a desk or not.

$100K $250K First deal (via IRA) $150K $450K Second deal 75 deals $50K per month* 14 years later
InvestedReturned

Not every deal worked. Matt shows you the ones that lost money, and why owning 75 small spokes beats betting everything on one.

*Matt’s personal results. Not typical, not guaranteed. Some of his deals lost money, and the course shows those too.

The system

The Wagon Wheel: one simple loop that turns into a flywheel.

A hub in the center. Deals around it. Income flowing back in. Think of each dollar as a soldier you send out to work. It comes home with reinforcements, and you send them all back out. Every deal feeds the next, so each comes faster than the last.

Example wheel · illustrative only

$12,525flowing into the hub each month, from 7 deals*

  1. Build your hub

    A separate account that only ever funds your next investment. Fed by surplus income, savings, or a self-directed IRA.

  2. Review the deal

    Matt’s three questions: What’s the minimum? What pays out, and when? When is my capital back?

  3. Invest

    Subscription, wire, documents. Step by step, with the verification habits that protect your money.

  4. Collect & repeat

    Monthly or quarterly income flows back to the hub and funds the next spoke. The wheel speeds up.

6–12 moto fund your first deal. Be patient.
3–5 moas deals start paying into your hub
~2 moper deal on Matt’s 75-deal wheel*
Start building my freedom

Instant access · Watch at your own pace

“But I don’t have $100K in cash”

Neither did Matt. Here’s where your first spoke comes from.

Your retirement money

Matt’s first two deals went through a self-directed IRA. Your old 401(k) or IRA can become your first spoke, with your CPA’s blessing.

Savings & stock you’re not using

Matt sold part of his stocks, mutual funds and bonds to fund his hub far faster than saving from scratch.

Surplus income, every month

Business profits and discretionary income flow into a dedicated hub account. Every dime makes your next deal arrive sooner.

It gets cheaper to get in, too. Once you’ve built trust with a sponsor, some will accept $25K–$50K. That means more spokes, faster.

What’s inside

Four phases. From your first dollar to your 75th deal.

One linear course, no fluff. In 12 modules you go from “I should be investing” to a funded first deal, with Matt walking you through his own real investments so you can follow the same approach.

Phase 1

Find your number

Know exactly what you’re building toward.

  1. 01
    The Wagon Wheel framework
  2. 02
    From net worth to cash flow
  3. 03
    Anatomy of the wheel
  4. 04
    Your financial freedom number
Phase 2

Fund your hub

Find your first $100K without waiting a decade.

  1. 05
    Building the hub
  2. 06
    The self-directed IRA launch pad
Phase 3

Find & vet deals

Say yes to the right ones. Say no to the rest.

  1. 07
    Syndications & alternative investments
  2. 08
    Finding deal flow
  3. 09
    Evaluating a deal
Phase 4

Execute, track & scale

Put money to work safely, then speed up the wheel.

  1. 10
    Executing the investment
  2. 11
    The white binder system
  3. 12
    Scaling, risk, taxes & your 90-day plan
Freedom number worksheetYour expenses, your gap, your target. On one page.
Matt’s 3 deal questionsThe questions that start every conversation with a sponsor.
Your 90-day action planA checklist so you stop researching and start building.
Who it’s for

Is the Wagon Wheel right for you?

This is for you if…

  • You want to be there for the games, dinners and trips, not just pay for them
  • You earn well but your income still depends on you showing up
  • You have savings, a 401(k) or an IRA that isn’t paying you anything monthly
  • You’re an accredited investor, or you’re not there yet and want a plan to build your first $100K
  • You’re patient enough to build wealth over years, not weeks

This is not for you if…

  • You want to get rich quick or day-trade
  • You want someone to tell you exactly where to put your money
  • You can’t afford to have money tied up for several years
  • You live outside the US (the course covers US investing only)
Questions

Straight answers

Do I need $100,000 to start?

No. Matt didn’t have it in cash either. The course shows how to build your hub from surplus income, savings, or a self-directed IRA, and how some sponsors accept $25K–$50K once you’ve built a relationship.

Will you tell me what to invest in?

No. This is education, not investment advice. Matt walks you through his own investments and the approach behind them so you can make your own decisions with your advisors.

How soon will I see income?

It depends on the deal. Some pay monthly from the start. Development deals can take 2–3 years before distributions begin. The course shows you how to ask the right questions up front so you can plan for both.

What if a deal goes bad?

Some will. Matt’s own wheel includes deals that lost money, and the course shows them. That’s why the system spreads capital across many smaller spokes instead of one big bet. Investing in private offerings carries real risk, including loss of principal.

How much time does this take once it’s running?

Matt spends about an hour a week updating his tracker, plus a monthly review of each deal. The Blueprint shows you the exact system so it stays light.

Is this only for accredited investors?

No. It’s built for both: accredited investors ready to deploy capital, and beginners who are still building their first $100K.